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50 YEARS OF RANGE ROVER

CELEBRATING THE BENCHMARK FOR LUXURY AND CAPABILITY

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REFINED OVER 50 YEARS

The first 4x4 designed to be as good on the road as it was off it, Range Rover continues to set the gold standard to this day. Equally at home on Place du Casino, Monaco, as it is in the Sahara Desert, we celebrate the pioneering achievements of our ultimate luxury SUV.

THE EVOLUTION OF AN ICON

1970
FIRST GENERATION
First Generation Range Rover
1981
IN VOGUE
In Vogue Range Rover
1994
SECOND GENERATION
Second Generation Range Rover
2001
THIRD GENERATION
Third Generation Range Rover
2002
A FAMILY OF
HALF A MILLION
2002 Range Rover
2005
RANGE ROVER SPORT
Range Rover Sport
2012
FOURTH GENERATION
Fourth Generation Range Rover
2014
THE WORLD’S FASTEST SUV
Range Rover Sport SVR
2018
CRESTING HEAVEN’S GATE
Range Rover Sport PHEV driving up heavens gate
2020
CELEBRATING
OUR ORIGINS
2020 Range Rover
First Generation Range Rover
LANDMARK MOMENT
FIRST GENERATION
YEAR
1970

WHAT HAPPENED?

The new Range Rover is launched on 17 June with a lightweight aluminium V8 engine, permanent 4WD and all-round disc brakes.
In Vogue Range Rover
LANDMARK MOMENT
IN VOGUE
YEAR
1981

WHAT HAPPENED?

Our first factory-produced, limited-edition Range Rover – the ‘In Vogue’ – is produced to critical acclaim.
Second Generation Range Rover
LANDMARK MOMENT
SECOND GENERATION
YEAR
1994

WHAT HAPPENED?

Range Rover (P38a) is launched with a long wheelbase chassis and re-styled semi-monocoque body, plus upgraded electronic air suspension.
Third Generation Range Rover
LANDMARK MOMENT
THIRD GENERATION
YEAR
2001

WHAT HAPPENED?

Range Rover (L322) is launched with all-round independent air suspension, demonstrated with drive at RAF Kinloss, Skibo and Novar Estate.
2002 Range Rover
LANDMARK MOMENT
A FAMILY OF
HALF A MILLION
YEAR
2002

WHAT HAPPENED?

The 500,000th Range Rover is built at our Solihull production plant in the UK.
Range Rover Sport
LANDMARK MOMENT
RANGE ROVER SPORT
YEAR
2005

WHAT HAPPENED?

Second model line Range Rover Sport is launched along with new 4.4 litre V8 and 4.2 litre V8 supercharged petrol engines.
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Fourth Generation Range Rover
LANDMARK MOMENT
FOURTH GENERATION
YEAR
2012

WHAT HAPPENED?

New model is launched on 6 September at the Royal Ballet School, London – the world’s first aluminium SUV.
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Range Rover Sport SVR
LANDMARK MOMENT
THE WORLD’S FASTEST SUV
YEAR
2014

WHAT HAPPENED?

Range Rover Sport SVR is launched to become the fastest production SUV of all time.
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Range Rover Sport PHEV driving up heavens gate
LANDMARK MOMENT
CRESTING HEAVEN’S GATE
YEAR
2018

WHAT HAPPENED?

Range Rover Sport Plug-in Hybrid becomes the first vehicle to climb the towering 45-degree, 999-step staircase to Heaven’s Gate in China.
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2020 Range Rover
LANDMARK MOMENT
CELEBRATING
OUR ORIGINS
YEAR
2020

WHAT HAPPENED?

1,970 vehicles are produced to commemorate the 50th anniversary. Available in original launch colours, including Tuscan Blue.

BORN TO EXPLORE

Range Rover has conquered continents.

DARIEN GAP CROSSING (1972)

In 1972 Range Rover became the first vehicle to complete an 18,000-mile Trans-America expedition staged by the British Army which included the perilous crossing of the Darien Gap in South America.

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CROSSING THE SAHARA DESERT (1974)

Range Rover’s Darien Gap success was followed in 1974 by the completion of an epic 7,500-mile trek across the Sahara Desert in just 100 days.

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LONDON–SYDNEY MARATHON (1977)

A modified Range Rover wins the 4x4 class in the London-Sydney Marathon, a gruelling 18,750-mile event and the longest ever speed-based car rally.

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PARIS-DAKAR RALLY
(1979 and 1981)

Range Rover proudly claimed victory in the first ever Paris-Dakar Rally in 1979, shortly followed by another win in 1981. By 1985, the diesel-powered Range Rover ‘Bullet’ breaks 27 speed records in a single year.

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SILK ROUTE (2013)

This 9,950-mile endurance expedition saw three Range Rover Hybrids follow the ancient silk route from the UK to India.

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DID YOU KNOW?

Four things you never knew about our pioneering SUV.

THE MOVIE STAR

Range Rover has featured in over 1,400 films and TV shows, including five James Bond films: Octopussy (1983), The Living Daylights (1987), Tomorrow Never Dies (1997), Skyfall (2012) and Spectre (2015).

THE FIREFIGHTER

In the 1970s, specially-built six wheel Range Rovers were used as fire trucks. Some of them are still in use today.

THE MUSEUM SHOWPIECE

Soon after its launch in 1970, Range Rover was the first vehicle to be displayed at the Louvre in Paris as an ‘Exemplary work of Industrial Design’.

THE A-LIST CHOICE

Global stars to have owned Range Rover include Her Majesty the Queen, ex-Beatle Paul McCartney, basketball legend Michael Jordan and Hollywood royalty Tom Cruise.

Range Rover, a movie star
The A-List choice
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OWN RANGE ROVER

Experience our latest evolutions of first-class Land Rover travel.

RANGE ROVER FIFTY

Range Rover Fifty is elevated with unique Satin Auric Atlas detailing and personal touches, such as the handcrafted ‘Fifty’ script on the Commissioning Plaque, together with the text ‘1 of 1970’ – a reminder of this model’s strictly limited run.

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  • Blue Range Rover

    RANGE ROVER

    Reflecting its unrivalled heritage, Range Rover takes design, comfort and craftsmanship to extraordinary new heights. It’s the pinnacle of refined capability.

  • Range Rover Westminster Edition

    RANGE ROVER WESTMINSTER

    Our limited-edition Westminster and Westminster Black Editions are equipped with significant enhancements, building on Range Rover’s prestige style and substance.

  • RANGE ROVER SVAutobiography DYNAMIC BLACK

    RANGE ROVER SVAutobiography DYNAMIC BLACK

    This stunning new edition featuring a Santorini Black metallic exterior and a host of exclusive black design cues enhances Range Rover’s svelte profile to exude ultimate sophistication.

Vehicles shown are from the Land Rover global range. Specifications, options and availability will vary between markets and should be verified with your local Land Rover Retailer.