• As part of the #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just revealed another episode in their Discovery Sport #WeekendAdventure series.

      This installment follows a group of friends as they set off from Al Olaya, Riyadh in their Discovery Sport for an adventurous weekend escapade. Tracking their journey through Land Rover’s MYLAND Ardhi mobile application, the episode follows the group of friends on their 66km drive to Thumamah National Park where they take on the sand dunes in their quad bikes before setting up camp for the night.

      Challenging the Discovery Sport’s towing capabilities; the group take a drive deep into the heart of the Saudi desert safely towing their quad bikes behind the vehicle as it tackles the uncertain terrain with complete confidence.

      Equipping drivers to take on the various types of terrains available across the region with the Land Rover Discovery Sport, the series will see the automotive brand collaborate with influencers from Morocco, the United Arab Emirates, Oman, Qatar, Lebanon and Bahrain. Following them in their quest for adventure-filled, adrenaline-pumping and eye-opening experiences, the films capture the sentiment behind the #MYLAND platform to highlight the great significance and wealth of the region’s terrain, culture, traditions, and natural landmarks.

      The Discovery Sport #WeekendAdventure series is currently being rolled out across the region to encourage adventure seekers to explore their land and turn their active weekend adventures into traceable, shareable and memorable experiences through the Land Rover Ardhi Mobile App.

      The videos are hosted on Land Rover‘s #MYLAND platform and posted across the Land Rover MENA social media channels. The Ardhi Mobile App is also available to download from Apple’s App Store and Google’s Google Play store.


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