The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.
Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
OUR HERITAGE
In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.
OUR CRAFT
Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.
OUR ADVENTURES
Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.
OUR FUTURE
Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.

ORIGIN OF THE SPECIES
Maurice Wilks was Land Rover’s first innovator. His son recounts his legacy

DRIVING ICONS
Icons aren’t born overnight. They earn their stripes the long way. Some of the most famous Land Rover drivers know this first-hand. We’re proud to have been part of their journeys…
OUR CRAFT
OUR ADVENTURES
STRONG AS SILK
Ambition believes, action proves. When our team went on the world’s first hybrid expedition along one of history’s most epic routes, we believed our new Range Rover would step up. We have 16,800km of proof.
ONE MILLION ADVENTURES
And this is the vehicle that launched them. Chase the millionth LR4 off the production line and on to Beijing in this transcontinental voyage…