A LIFE EXTRAORDINARY
A LAND ROVER PROJECT ABOUT THOSE WHO GO ABOVE AND BEYOND
DISCOVER WHAT ENABLED HER TO BREAK THE GLASS CEILING
FIND OUT WHAT ENABLES HIM TO STAY COMPOSED IN THE TOUGHEST OF CONDITIONS
FIND OUT WHAT GIVES HER THE CAPABILITY TO PUSH THE BOUNDARIES
DISCOVER WHAT MAKES HIM UNSTOPPABLE
A LIFE EXTRAORDINARY
Have you ever wondered what it takes to achieve extraordinary things in life?
Some people are driven to go above and beyond the ordinary. To challenge the expected, push the impossible and adventure into the unknown to reach new heights. But what is it that gives people this natural urge to explore their boundaries, to go above their comfort zone, beyond their limits? We took a journey with 4 extraordinary individuals from the world of music, sport, design-tech and conservation to help us find out. We invited Cambridge University professor and leading psychologist, Dr. Brian R. Little along to help us decode what motivates us to go above and beyond.
GOING ABOVE AND BEYOND
Meet extraordinary individuals from around the Arab World and discover what it is that drives people to go above and beyond.
MOHAMMAD AL ATTAR
Mohammad has taken the world of urban gymnastics by storm since his first place win at the Red Bull Urban Jump 2010 at the age of 17. He has since gone on to become the top Parkour athlete in Kuwait and has ranked within the top 5 internationally since 2013, all while learning to master a variety of complementary martial arts including Taekwondo and Karate Shotokan.
BADER AL LAWATI
Nicknamed “The Freezing Omani’, Bader’s passion for protecting the environment of his homeland inspired him to take on a challenging and gruelling journey.
Lebanese paraplegic Michael Haddad who defied all odds to become a professional athlete, including completing record-breaking walking and climbing challenges to raise awareness for those with disabilities.
His achievements for his charity Climb for Cancer are not only physically inspiring but they have also touched the lives of many families who have been struck by the disease.
There is an amazing capacity in each of us to rise to the occasion when challenged. To live a life extraordinary.