As 2014 drew to a close Land Rover celebrated the MENA debut of its hotly anticipated New Discovery Sport, the world’s most versatile and capable premium compact SUV. The first member of the new Discovery family, Discovery Sport features 5+2 seating in a footprint no larger than existing 5-seat premium SUVs.
Two launch events – held at Dubai’s Hamdan Sports Complex and Abu Dhabi’s Yas Links Golf Club –hosted VIP guests including celebrities, media and social influencers. Each event featured thrilling live acts including performances by fire dancers and traditional UAE Arabic drummers. Fun interactive zones were also set up at the event, giving guests the chance to virtually test their mountain bike riding or sand boarding capabilities against the new Discovery Sport, a vehicle that retains the all-terrain class-leading capability for which Land Rover is world-renowned.