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Range Rover Sport driving through sand

Continuing its award winning streak, leading luxury automotive manufacturer Jaguar Land Rover has revealed it was the proud recipient of two automotive accolades at the inaugural 2014 Middle East Car of the Year (MECOTY) Awards that took place on Thursday, November 20th 2014. 

Jaguar saw its dynamically capable, most performance focused Jaguar ever, the Jaguar F-TYPE Coupé, crowned ‘Best Premium Coupe’ of the year. The Jaguar F-TYPE Coupé has garnered a huge amount of regional attention since being unveiled in 2013, with its potent combination of seductive design and cutting edge technology which delivers a sports car experience that is second to none. 

Land Rover also received an award, with the Range Rover Sport, one of its best-selling models in the region, named ‘Best Premium Performance SUV’. Delivering the brand’s best-ever on road dynamics together with class-leading all-terrain capability, the Range Rover Sport has truly lived up to its reputation as the fastest, most agile and most responsive Land Rover ever built. 

Speaking about the awards ceremony that took place at the Meydan Beach Club on JBR, Bruce Robertson, Managing Director for Jaguar Land Rover MENA, said: “MECOTY looks set to become one of the most highly respected award platforms for the automotive industry in this region, and we are proud to witness two of our most prized vehicles being recognised at such a high level. Both the Jaguar F-TYPE Coupé and the Range Rover Sport demonstrate our commitment to constantly innovate and produce vehicles with the highest quality of refinement that deliver exhilarating driving experiences unique to the brands. These vehicles have been designed, built and tested for the region and we are delighted about the impact they continue to make here in MENA.”