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The Middle East and North Africa region is rich with stories of people who have shaped its past, its present and who are instrumental in developing its future. To celebrate the impact the Arab culture has had on today’s modern society, Land Rover has developed #MYLAND, a new creative communications platform for the MENA region. The words #MYLAND, or Ardhi in Arabic, naturally evoke a sense of pride and inspiration for the entire Middle East region.

Encompassing a series of challenging expeditions, projects and initiatives that celebrate the Arab nations and its people, the #MYLAND platform also recognises key individuals who are helping to push the region into a future that is rich in the culture and heritage of its past.

Watch out for more on the #MYLAND initiative and in the meantime join the conversation on facebook.com/LandRoverMENA and @LandRoverMENA on Instagram.