COOKIE POLICY

Land Rover would like to use cookies to store information on your computer to improve our website and to enable us to advertise to you those products and services which we believe may be of interest to you. One of the cookies we use is essential for parts of the site to work and has already been sent. You may delete and block all cookies from this site but some elements may not work correctly. To find out more about online behavioural advertising or about the cookies we use and how to delete them, please refer to our privacy policy. By closing, you're agreeing to cookies being used in line with our Cookie Policy.

BROWSER UPGRADE

We've detected you're not using the most up-to-date version of your browser. By upgrading to the latest version of Internet Explorer you'll see and be able to use this site in the way we intended and your general internet browsing will be more secure as it will have been upgraded to take into account the latest security standards.
EXPLORE

#MYLAND CELEBRATES ARABIC HERITAGE AND CULTURE

GET DIRECTIONS
BUILD YOUR OWN DOWNLOAD A BROCHURE LOCATE A RETAILER

eahtpmc5_ar

The Middle East and North Africa region is rich with stories of people who have shaped its past, its present and who are instrumental in developing its future. To celebrate the impact the Arab culture has had on today’s modern society, Land Rover has developed #MYLAND, a new creative communications platform for the MENA region. The words #MYLAND, or Ardhi in Arabic, naturally evoke a sense of pride and inspiration for the entire Middle East region.

Encompassing a series of challenging expeditions, projects and initiatives that celebrate the Arab nations and its people, the #MYLAND platform also recognises key individuals who are helping to push the region into a future that is rich in the culture and heritage of its past.

Watch out for more on the #MYLAND initiative and in the meantime join the conversation on facebook.com/LandRoverMENA and @LandRoverMENA on Instagram.