Land Rover has revealed an exciting new collaboration with Sony Music Entertainment Middle East, merging the automotive and entertainment worlds together to create a powerful celebration of music and cultural diversity across the Arab region. 

The, ‘My Land, My Music’ collaboration brought together renowned music producers, Jean-Marie Riachi and Omar Basaad as they undertook a musical journey, meeting, discovering and documenting the musicians and sounds of the region’s varied communities. The different sounds captured were arranged to produce a final soundtrack that honours the land, heritage and people of the Middle East, with a club remix also produced to ensure the project captured the imagination of all music fans. 

Produced by Emirati film director Ali Mostafa, and directed by Emirati filmmaker Ahmed Abdulqader, a ‘My Land, My Music’ documentary tells the story behind the sounds recorded along the way. 

To discover exclusive behind-the-scenes sound clips and footage from the Land Rover ‘My Land, My Music’ adventure, please click on the below links:

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

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