JAGUAR LAND ROVER MENA | LAUNCH OF MOBILE APPS ON ANDROID
Jaguar Land Rover MENA today announced that its regional mobile apps are now available on the Android platform to further extend its customer service experience.
The free apps were first introduced to iOS and Blackberry users in September 2012 after the luxury automotive manufacturer invested in the research of mobile technology and customer trends in the Middle East. Since the launch, the mobile apps have been downloaded over 50,000 times across its iOS and Blackberry platforms.
Speaking about the launch of the Android version of the Jaguar Land Rover mobile apps, Hannah Naji, Marketing Director for Jaguar Land Rover MENA said “After a positive response from our customer base here in the region following the initial launch of the mobile apps. The next natural step was to get back to the research and development teams and get working on an Android version to extend our reach even further across the region. I am confident that we will see an even greater user footprint in the months to come as a result.”
The Jaguar Land Rover MENA apps are now available for download on the Google Play Store and are aimed at both existing and potential customers. The fully integrated mobile apps are available in three languages; Arabic, English and French with the default language determined by the language of the device.
Some of the features of the mobile apps include; iCatalogue, Book a Test Drive, Directory Listings, SOS and Smart Service Request as well as a Survey function, the latest news and promotions from across the region and social media connectivity. Those looking at a potential purchase can browse a selection of vehicles using the iCatalogue feature, which provides an overview of new models and accessories. Users can retrieve details of a specific model, obtain facts and figures or configure the vehicle, select wheel and colour choice, and take a 360 view of a selected vehicle.
An added facility allows customers to book a test drive using GPS technology which automatically sends the request directly to the dealer closest to the customer. GPS is also utilised via a search option to identify and provide contact details for the nearest showrooms and service centre facilities. In case of an emergency, customers on mobile can dial the emergency option which will direct them to a Jaguar Land Rover Roadside Assistance team in their respective location.
The mobile apps allow users to access Jaguar Land Rover’s already popular social media platforms Facebook, Twitter and YouTube to interact with brand news and dealer activity, with tailored content for their particular geographical location.