ARDHI OFF-ROADING APP MAP AND SHARE YOUR ADVENTURES WITH THE WORLD
LAND ROVER TRACES THE TROPIC OF CANCER IN PARTNERSHIP WITH NATIONAL GEOGRAPHIC ABU DHABI
THIS IS YOUR LAND GO THERE. REDISCOVER, WITH LAND ROVER #MYLAND
SAHARA AL ARAB A MYLAND. MYMUSIC. ADVENTURE.
ARDHI OFF-ROADING APP
Map and share your adventures with the world. Download the social off-roading app from Land Rover and get more out of every drive.
SAHARA AL ARAB
In the SILENCE of the deserts and wadis, shrouded by the din of coastlines and cities, harmonious sounds reside. Sahara Al Arab is a unified symphony composed of these distinct inspirations, for you, from your land.
MOHAMMAD AL ATTAR
Mohammad has taken the world of urban gymnastics by storm since his first place win at the Red Bull Urban Jump 2010 at the age of 17. He has since gone on to become the top Parkour athlete in Kuwait and has ranked within the top 5 internationally since 2013, all while learning to master a variety of complementary martial arts including Taekwondo and Karate Shotokan.
THE CALLIGRAPHY PROJECT
Watch light calligraphy artist Karim Jabbari shine a light of modernity on an age-old art by using flaring brushstrokes, and the landscape as his canvas.
THE EMPTY QUARTER DRIVEN CHALLENGE
Watch the Range Rover Sport set the fastest recorded time for a standard production car to cross the Empty Quarter, the world's largest sand desert.
BORN OF THE SAND
A celebration of all Land Rover owners and enthusiasts who hold the brand true to the original ethos set out by the company’s design pioneers.
Share your inspirations using #MYLAND alongside photos and videos of your adventures from across the land to get them showcased here.