#MYLAND CELEBRATES ARABIC HERITAGE AND CULTURE

eahtpmc5_ar

The Middle East and North Africa region is rich with stories of people who have shaped its past, its present and who are instrumental in developing its future. To celebrate the impact the Arab culture has had on today’s modern society, Land Rover has developed #MYLAND, a new creative communications platform for the MENA region. The words #MYLAND, or Ardhi in Arabic, naturally evoke a sense of pride and inspiration for the entire Middle East region.

Encompassing a series of challenging expeditions, projects and initiatives that celebrate the Arab nations and its people, the #MYLAND platform also recognises key individuals who are helping to push the region into a future that is rich in the culture and heritage of its past.

Watch out for more on the #MYLAND initiative and in the meantime join the conversation on facebook.com/LandRoverMENA and @LandRoverMENA on Instagram.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.
The information, specification, prices and colours on this website may vary from market to market and are subject to change without notice. Please contact your local dealer for local availability and prices.