The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.

Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.

OUR HERITAGE

In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.

OUR CRAFT

Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.

OUR ADVENTURES

Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.

OUR FUTURE

Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.

ORIGIN OF THE SPECIES

Maurice Wilks was Land Rover’s first innovator. His son recounts his legacy

OUR HERITAGE

OUR HERITAGE

THE IMPOSSIBLE JOURNEY

Something about Land Rover makes the adventurous attempt the seemingly impossible. Follow the daredevils of the 1955 First Overland Expedition from London to Singapore.

DRIVING ICONS

Icons aren’t born overnight. They earn their stripes the long way. Some of the most famous Land Rover drivers know this first-hand. We’re proud to have been part of their journeys…

OUR ADVENTURES

STRONG AS SILK

Ambition believes, action proves. When our team went on the world’s first hybrid expedition along one of history’s most epic routes, we believed our new Range Rover would step up. We have 16,800km of proof.

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ONE MILLION ADVENTURES

And this is the vehicle that launched them. Chase the millionth LR4 off the production line and on to Beijing in this transcontinental voyage…

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EMPTY QUARTER, FULL THROTTLE

The Range Rover Sport takes on Earth’s largest sand desert. Watch Spanish off-road racer Moi Torrallardona set the new speed record for crossing the Empty Quarter in a production ready SUV.

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REMOTE CONTROL

Driving an LR4 through the forbidding mountains of northern Albania, you realise it’s not such a small world. With the right mindset, experience and equipment, adventure is closer than you think.

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OPERATING RESPONSIBILITY IS KEY FOR SUSTAINABLE BUSINESS

We have ambitious plans for the future. We also recognise that we operate in a resource-constrained world. So we are evolving our business to adapt to these challenges, nurturing the resources and communities on which we depend.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070