DO YOU HAVE THE ADVENTURE GENE? One in four of us is hard-wired to explore and discover
CELEBRATE DEFENDER Six Land Rovers draw a 1km silhouette of Defender in the sands of Red Wharf Bay, UK
ABOVE AND BEYOND A sketch in the sand launched a worldwide legend of capability, strength and service
The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.
Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.
Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.
Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.
Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.
ORIGIN OF THE SPECIES
Maurice Wilks was Land Rover’s first innovator. His son recounts his legacy
Icons aren’t born overnight. They earn their stripes the long way. Some of the most famous Land Rover drivers know this first-hand. We’re proud to have been part of their journeys…
Terrain Response® monitors driving conditions and automatically optimises the vehicle’s settings to suit the terrain. So now you know why we’re so well adjusted.
Strength doesn’t have to be heavy. We’re leading the manufacturing of more efficient aluminium body cars because we believe that enlightened ideas are always the most durable.
Land Rover has long been associated with the great outdoors, but we're obsessed with the experience inside our vehicles too. Only the finest natural materials and the most skilled craftsmen will do.
Our engines are a product of their environment. Peer under the bonnet of Land Rover, inside the epicentre of expertise that fuels every one of our cars.
Our 3D imaging caves and virtual reality suites allow designers to step inside vehicles long before they’re even built.
STRONG AS SILK
Ambition believes, action proves. When our team went on the world’s first hybrid expedition along one of history’s most epic routes, we believed our new Range Rover would step up. We have 16,800km of proof.READ THE ARTICLE
ONE MILLION ADVENTURES
And this is the vehicle that launched them. Chase the millionth LR4 off the production line and on to Beijing in this transcontinental voyage…WATCH THE FILM
EMPTY QUARTER, FULL THROTTLE
The Range Rover Sport takes on Earth’s largest sand desert. Watch Spanish off-road racer Moi Torrallardona set the new speed record for crossing the Empty Quarter in a production ready SUV.WATCH THE FILM
Driving an LR4 through the forbidding mountains of northern Albania, you realise it’s not such a small world. With the right mindset, experience and equipment, adventure is closer than you think.READ THE ARTICLE
SUDDENLY EVERYTHING’S CLEAR
Introducing the Transparent Bonnet. A blatant attempt to win over technophiles? You’ve seen straight through us.
PIONEERS ON LAND AND IN SPACE
Land Rover and Virgin Galactic: two brands famous for pushing the boundaries.
BLAZE A TRAIL
Advanced laser terrain scanning headlamps do more than just illuminate, they calculate the best possible route and engage Terrain Response® to get you safely round obstacles, through gaps and over all-terrain.
THE FUTURE BECKONS
Remote control is just one indicator of our handle on tomorrow’s automotive technology. As the LR4 Vision Concept demonstrates, we’re into feats not features.